Top 5 Art and Design Apps in Africa, Q2 2022: Performance Insights

During the second quarter of 2022, the top 5 Art and Design applications in Africa demonstrated notable trends in downloads, revenue, and active user metrics. Here’s an overview of their performance based on data from Sensor Tower.

Canva: Design, Art & AI Editor saw a dynamic quarter. Weekly revenue ranged from approximately $20K to $31K, peaking at around $31.5K in late June. Downloads experienced a downward trend from 119K in late March to about 71K by the end of June. Active users fluctuated, dipping to a low of 505K in mid-May but closing the quarter at around 539K.

Pixelcut AI Photo Editor showed a steady increase in both revenue and user engagement. Weekly revenue saw peaks and troughs, reaching up to $5.9K in early May. Downloads surged notably in late April and early May, hitting a peak of 24K. Active users grew consistently, starting at 42.7K in late March and ending the quarter at 62.3K.

Adobe Express: AI Video Design maintained a steady performance throughout Q2. Weekly revenue hovered around $700 to $1K, with a consistent increase in downloads, peaking at 6.2K in mid-June. Active users also rose steadily, starting at 8.6K in late March and reaching approximately 13.9K by the end of June.

Cricut Joy displayed modest growth. Revenue remained relatively stable, averaging around $300 to $400 weekly. Downloads were low but showed slight increases, peaking at 113 in early May. Active users saw minor fluctuations, with a peak of 137 in mid-June.

Poster Maker, Flyer Maker experienced consistent revenue and user engagement. Weekly revenue ranged from $215 to $393, with a peak in early June. Downloads were steady, averaging around 1.6K to 1.8K, while active users remained stable, fluctuating slightly around the 5.5K mark.

For more detailed insights and data, visit Sensor Tower.